Fall 2026
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Bachelor of Business Administration - Marketing and Advertising (BBA)

ILMA University, Karachi, Pakistan

HEC Recognized

Program Overview

Bachelor of Business Administration - Marketing and Advertising (BBA) at ILMA University prepares students with industry-relevant knowledge and practical skills.

Study Level

Bachelors

Credit Hours

138

Study Mode

Onsite

Major Subject

Business Administration

What You'll Learn

Principles of Marketing & Management

Advertising & Campaign Management

Digital & Social Media Marketing

Consumer Behavior & Market Research

Brand Strategy & Development

Sales & Media Planning

About University

ILMA University The ILMA University is a non-profit private higher education institution located in the urban setting of the large metropolis of Karachi, Sindh. This institution also has branch campuses in Shahrah-e-Faisal, Nazimabad and Gulshan-e-Iqbal.

HEC Ranking

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Affiliated By

—

Founded In

2001

Eligibility Criteria

Admission Requirement

  • Minimum 12 Years of Relevant Education with Min 50% in Intermediate or equivalent

Fee & Scholarship

Description

Amount (PKR)

Tuition Fee

PKR 152,000

Semester Fee (Per Semester)

PKR 130,000

Career Opportunities

Graduates can build successful careers in diverse fields, such as:

Marketing Executive
Advertising Executive
Digital Marketing Specialist
Brand Associate
Social Media Manager
Media Planner

Students Reviews

4.7/5 (320+ reviews)

TM

“Honestly didn’t expect to love it this much. The UI is clean, the content is helpful, and it saves so much time. It’s like having a smart friend who’s always ready to help with admissions and scholarships 😅”

- Taha M. – Lahore

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